Yes – taking the problem statement through each phase (Kanban-style) until it's validated. Once you have a validated solution it graduates to the product backlog to be further refined, user stories are written, and it gets delivered to production. It's helpful when you can have a designer focused on the opportunity backlog/concept work and another handling the detailed/production design in the product backlog

Digital product design & strategy expert. Team builder. Stoic. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision http://amzn.to/2Epfb3U

Digital product design & strategy expert. Team builder. Stoic. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision http://amzn.to/2Epfb3U