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It was an anchor link to the second paragraph in the article where I list better titles. Since you're not the first one to provide this feedback, I've edited the post to update the link to a separate Medium post where I detail roles/titles that are preferable to UI/UX 🙏

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Scott Kiekbusch

Digital product design & strategy. Team builder. Stoic. Instructor. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision http://amzn.to/2Epfb3U