Empathy Maps > Personas | by Scott Kiekbusch | Medium

Scott Kiekbusch

1 min readOct 16, 2019

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Empathy Maps > Personas

Scott Kiekbusch

Written by Scott Kiekbusch

Digital product design & strategy. Team builder. Stoic. Instructor. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision http://amzn.to/2Epfb3U

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The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

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The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to…

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The Term “UI/UX” is Bad For Designers; 4Reasons to Stop Using It

Any way you slice it—“UI/UX” or “UX/UI”—the term is bad for designers, bad for Design, and ultimately bad for the users for whom we’re…

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Several years ago I began incorporating User Problem Statements into my team’s product design process. It’s a critical step early in the…

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Design Review Meetings That Don’t Suck

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A big part of being a designer is presenting your work to others. Let’s be honest, you may have the most amazing design chops anyone has…

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