Einstein is reported to have said that if he only had one hour to solve a problem he would spend 55 minutes defining the problem and the remaining 5 minutes solving it

Why Problem Statements?

I’m a big advocate for using language to frame an opportunity…

Scott Kiekbusch

Digital product design & strategy expert. Team builder. Stoic. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision http://amzn.to/2Epfb3U

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