A designer at work
“I’m designing the UI, or is it the UX?”

Any way you slice it—“UI/UX” or “UX/UI”—the term is bad for designers, bad for Design, and ultimately bad for the users for whom we’re designing. I’ve written previously about the , but lately I’ve seen an increase in organizations latching on to an even worse term…


Spoon Boy teaches Neo about the nature of the world around him — (1999)

There is a in the film The Matrix where a young boy with special abilities teaches an important lesson to the protagonist, Neo. …


Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to eventually arrive at an overall product vision. These documents often map out release schedules several months—sometimes years—in advance, and can be helpful for teams who need…


Have you seen this video making the rounds on design social media?

Oooh! Aaah! Paper prototypes so cool 🤩

And some of the responses…


Several years ago I began incorporating User Problem Statements into my team’s product design process. It’s a critical step early in the process that focuses the team’s collective efforts to deliver a product that matters to their target audience.

Einstein is reported to have said that if he only had one hour to solve a problem he would spend 55 minutes defining the problem and the remaining 5 minutes solving it

Why Problem Statements?

I’m a big advocate for using language to frame an opportunity…


The term “UX,” the industry accepted initials for User Experience, is dead to me. Think about it, even the initials don’t make sense. Was UE too on the nose? It’s time for UX (and its myriad related job titles: UX Designer, UX/UI Designer, UX Architect, UX Developer, UX Writer, UX…


George Carlin on stage in New York City, 1992

The beautiful (and terrifying) thing about the art of stand up comedy is the instant feedback. A comic gets on stage with a microphone, tells a joke, and — if it’s funny — they get a laugh. …


Do you work for an organization that values design & designers? How can you tell? Today I read a post on LinkedIn, , that touches on the importance of working for a company that values design. …


I’ve been experiencing quite a bit of change lately to the make-up of my day-to-day product team—a team that has worked together very effectively for over a year. Primarily due to circumstances beyond the team’s control, many team members have departed, and others have been reassigned to new roles/teams. …


Newton’s First Law of Motion: An object at rest stays at rest, and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.

Much has been written on the key virtues of high-performing, innovative product teams. Attributes…

Scott Kiekbusch

Digital product design & strategy expert. Team builder. Stoic. Keynote speaker. Co-Author of The Designer’s Guide to Product Vision

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